I used to be very partisan in favour of Cadbury’s – partly for nostalgic/childhood reasons, partly because of its SW Birmingham links, and partly because I preferred the taste and texture over Galaxy’s.

However, I’ve found it increasingly difficult to defend it. I think the starting point was when I discovered that most EU producers regard British mass-produced “chocolate” with scorn, because of its relatively low cocoa solid content. They tried but failed to get it redesignated as veg-o-late, or something along those lines.

Then I discovered proper chocolate, so I couldn’t really rationally justify my love for Cadbury’s on taste grounds – only as a taste I grew up with.

And the final straw was when Kraft took them over. Irrational or not, I think that will always taint Cadbury’s chocolate for me in future.