Several top chefs are backing the Pigs Are Worth It campaign, including Phil Vickery, Lesley Walters, Aldo Zilli and Antony Worrall Thompson. The campaign exists to support pig farmers on the brink of extinction because of the surge in feed prices.

At the moment (August 2008), it costs pig farmers up to £26 more to raise a pig than they actually get paid for it. The campaign calls for pig farmers to receive a fair price from caterers and supermarkets – which would add no more than a few pence to the price that consumers pay for their pork, bacon and ham.

You can read more on their website, sign their e-petition, and download free promotional merchandise if you want to help promote the campaign.

Pigs Are Worth It campaign