Like many keen cooks, I buy a lot of cookbooks. If I’m overseas, which is most of the time, I rely on online services to source the ones I particularly want if I can’t find them locally.
Of course, everyone knows about Amazon – and I use them too. I occasionally use the US service because both the books and the postage are cheaper than going via the UK site. (I must admit though that I prefer the UK versions of books by a British author.)
I decided to try out the online service by Foyles. As many of you will know, they have a wonderful shop in Charing Cross Road so I wondered if their online service would come up to scratch. It did!
There was a small mix-up with the order but they resolved the issue in minutes via email. And here’s the kicker – they didn’t just solve the problem, they went one step further so I actually gained from it! Thus I came out of the situation feeling I had benefited from the mild inconvenience. How’s that for great customer service?
The next time I want to buy books online, Foyles will be the first place I look. I liked them so much I bought the company! Well, not really, but I am affiliated with them.